About Us.

Founded in Kelowna, British Columbia, Jade McBride began as a summer passion project but quickly became much more. In June 2023, the founder, Heidi Wilson, set off to create a small three-look collection, in hopes of showing her work at a local fashion show in August 2023. Upon completing the collection, Heidi chose to take her work a step further, establishing Jade McBride as a full-blown Canadian fashion brand notorious for its unique, timeless pieces.

Aiming to unite powerful feminine aesthetics with casual streetwear silhouettes, the Jade McBride look can be best described as “romantic streetwear”. As a result, each garment is perfect for expressing a beautiful, yet effortless, sense of style. Furthermore, each garment is skillfully hand-crafted with sustainability in mind, making every piece as unique as its wearer.

Empowering women is at the forefront of what we do - our clothes are designed to encourage authentic self expression and powerful femininity.

Heidi Wilson - Founder & Designer

Since her youth, Heidi has dabbled in many artistic avenues; however, her true creative passions quickly proved to be sewing and fashion design. After discovering her love of expression through fashion, she started working towards becoming a professional designer.

Heidi is not only in the midst of pursuing a Bachelor’s Degree in Fashion Design, but she is also working to grow her brand, Jade McBride, to share her passion for clothing with others.